Curriculum Vitae

Imanol Iraeta Aguirre

Brand Cultural Strategist

I observe where culture moves, then direct from that foundation. Research-driven strategy and authentic creative direction rooted in cultural intelligence. Broad technical capabilities to formalize concepts and deliver high-impact initiatives.

Portrait of Imanol Iraeta Aguirre

Central Research

2025 — 2026

What is Silence to you? Silence as Strategy

ELISAVA · Máster en Beyond Branding

Speculative thesis exploring how absence, restraint and silence function as brand design strategies. A multidimensional project that combines critical rigour with concrete branding opportunities in the social and digital landscape.

See it in the archive

Professional Experience

2023 — 2024 · Barcelona

EST8 Magazine — Creative Writer

Research and editorial production of cultural content on trends, lifestyle and consumption for an international readership. Strategic narratives aligned with brand identity and engagement objectives, working alongside designers and editors in integrated multimedia production. Translation of contemporary cultural phenomena into articles that connect with distant audiences.

2021 — 2023 · España

Freelance Music Producer

Music curation and programming for private events. Audience management, client communication and sonic direction for personalised experiences across diverse contexts.

Education

2025 — 2026

Master's Degree in Beyond Branding

ELISAVA, Barcelona

Specialisation in Product & Service Strategy

2021 — 2025

BA in Humanities

Universitat Pompeu Fabra, Barcelona

Specialisation in Modern & Contemporary Philosophy

2020 — 2022

Advanced Diploma in Sound Production

SAE Institute Barcelona

Audio engineering, mixing and mastering

2018 — 2020

Audiovisual Production Diploma

Escola Pia Nostra Senyora

Editing, production, photography

2024

Bootcamp de Música para Videojuegos

Aulart

Wwise certificate in sound integration

Capabilities

Cultural research
Brand narrative
Creative direction
Visual identity analysis
Digital ecosystems
Brand positioning
Content strategy
HTML
React
Figma
Photoshop
Premiere
After Effects
Illustrator
Touch Designer
Blender
Notion
Claude Code
FL Studio
Wwise
Unreal Engine
Word
Excel

Languages

Spanish (native) Catalan (full proficiency) Basque (advanced) English (C1) Darija (learning)

An etymological grounding makes acquisition across European language families straightforward.

Thinking about a project?

Tell me about the brief, the brand, or the question you are trying to answer.

Open form
Portfolio artwork