Curriculum Vitae
Imanol Iraeta Aguirre
Brand Cultural Strategist
I observe where culture moves, then direct from that foundation. Research-driven strategy and authentic creative direction rooted in cultural intelligence. Broad technical capabilities to formalize concepts and deliver high-impact initiatives.
- LocationBarcelona / San Sebastián
- Emailiraetax@gmail.com
- Webiraeta.org
Central Research
What is Silence to you? Silence as Strategy
ELISAVA · Máster en Beyond Branding
Speculative thesis exploring how absence, restraint and silence function as brand design strategies. A multidimensional project that combines critical rigour with concrete branding opportunities in the social and digital landscape.
Professional Experience
EST8 Magazine — Creative Writer
Research and editorial production of cultural content on trends, lifestyle and consumption for an international readership. Strategic narratives aligned with brand identity and engagement objectives, working alongside designers and editors in integrated multimedia production. Translation of contemporary cultural phenomena into articles that connect with distant audiences.
Freelance Music Producer
Music curation and programming for private events. Audience management, client communication and sonic direction for personalised experiences across diverse contexts.
Education
Master's Degree in Beyond Branding
ELISAVA, Barcelona
Specialisation in Product & Service Strategy
BA in Humanities
Universitat Pompeu Fabra, Barcelona
Specialisation in Modern & Contemporary Philosophy
Advanced Diploma in Sound Production
SAE Institute Barcelona
Audio engineering, mixing and mastering
Audiovisual Production Diploma
Escola Pia Nostra Senyora
Editing, production, photography
Bootcamp de Música para Videojuegos
Aulart
Wwise certificate in sound integration
Capabilities
Languages
An etymological grounding makes acquisition across European language families straightforward.
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